TREAD

Brief

Tread, lead by Lori Haverty, is a cycling and fitness studio built on strength, music, and community. Signature classes like Tread Beat and Tread on the Mill have built a loyal following drawn to the challenge, energy, and culture she’s created.

Blender has been with Tread from the very beginning, back when it existed only as freehand sketches on a napkin. We transformed early ideas into a timeless, high-energy brand defined by Lori’s signature palette of “tread orange,” white, black, and purple. The identity now spans all three studios—Tread, Mill, and East—each with its own personality, yet rooted in a unified visual language of strength, community, and movement.

Our creative direction guided Lori’s branded photo shoot capturing the vibe and momentum of the Tread experience. We extended the brand through merchandise and a digital presence, including a website that reflects the studio’s focus, drive, and unmistakable energy.